What is event production?

Event production is the harmonious balance of creativity intertwined with flawless execution and management so that to the attendees of an event, everything is seamless and produces the intended experience for the audience.  Whether it be a gala, customer appreciation or a more private celebration, the event uniquely represents that company, individual(s) or brand.

Production companies unify various aspects of the event from the creative to the logistics and technical aspects.  They help clients construct that memorable impression that makes your audience connect not only in that moment, but creates the memory and feeling that they take away from your event and remember for years to come.  The event production company brings ideas to life, turn concepts into reality all while organizing your project behind the scenes as well so that each team member understands and produces their part in executing an amazing event!

How do they make my event unique?

An event production company will typically create a customized solution tailored to the needs of each client.  They will make sure to focus on delivering the right message and keeping all aspects of the event focused on that message.  They bring together staging, video, lighting, design, presentation, content management, and audio that will cohesively tie together the event, and at the same time still focus on message delivery for that event.

Creativity and Organization intertwined.

An essential skillset central to pulling off an amazing event is creativity and organization.  There is a perfect balance of these two core competencies, where identifying the smallest and most major elements of the event combined with producing a memorable experience, come together and yield an amazing production that is on time, on budget and on message.

The event production company can provide valuable insight into latest meeting trends and technology as your creative partner.  Having access to these technologies and the best ways to utilize them can revolutionize the experience at your event, maximize the power of the messages at your event, and champion your brand image in your audience’s memory.

Using an event production service also provides an outside perspective on the best solutions and best practices for your event.  They are extremely helpful with identifying some of the most obvious steps and ideas that are difficult to see when you’re working so closely and so involved in the project.  Having that perspective from a production partner can help mitigate potential issues, especially when it comes to event logistics.

The event production team is experienced in the key details of technical and logistical aspects of any event and rely heavily on their organization skills as well as those of the team they work with.  Whether that be vendors or internal team members, creating cohesion amongst all the parties involved requires much forethought.  And as is likely the case, there are always last minute changes or unforeseen issues that happen and need to be addressed.  They are responsible for making the right decisions the day of or on the fly and handling all of the changes behind-the-scenes so that to the attendee, everything is seamless and as it was supposed to be.

Why do I need an event production company?

The event production company takes your vision and brings it all to life on the day of your event.  Sometimes it’s easy to miss details when planning a large event.  Having that dedicated team overseeing these aspects means the production value of your event will be spot on.  Audio, video and other major components will be managed by your production team.

The production company will also be familiar with the venue and proper management for that location.  They will also know who to contact for logistics, permits, Fire Marshall regulations for the venue, etc.  The production company will take care of all of the details that you may not want to have to deal with on the day of your event and potentially risk the overall customer experience.

Through their experience, a production company will know and understand how to navigate through difficult situations.  They are able to respond quickly and resolve those unforeseen situations that are bound to come up before, during and even after your event.  Having a production company oversee all of these aspects ensures a successful event.

This Is It Entertainment has been creating un-duplicated events for customers for over 20 years.  Each project is approached from a fresh perspective by a team of professionals that is an expert in their own field and our goal is to produce ideas that are without limits and pushing to the next level of what’s possible.  Let us know what you think makes an amazing event or what have you experienced at other events that stands out in your mind in the comments below.